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Before you judge scenario planning...

Posted on Friday, February 12 by Registered CommenterSteve Hall in | Comments2 Comments

It was hard not to be enthusiastic when speaking with Dr Uwe Schulte, former VP of global supply management at Unilever, and Jason Busch, editor of Spend Matters, on the topic of scenario planning. The pair both had strong views on how procurement can use it in adopting long-term strategies.

With risk management high up the agenda, now is a good time to think about what it can offer.

While putting together an article, which you can find here, it became clear that the problem in convincing anyone of its worth is that it hardly has any quantifiable returns and, perhaps unfairly, has the air of a ‘blue-sky thinking’ session.

Last September, a Big Debate on this blog sparked a stream of opinions for and against the practice. To some it was “critical” and “a great tool”. Others weren’t so sure it had any real applicable value in a business context.

It seems every time scenario planning scores a goal, as in the case of Shell in the 1980s, it’s ruled out – in this instance because there are several suggestions that the process itself had no actual impact on the strong decisions the company made at that time. 

Still, Schulte’s comment that “scenario planning should be considered as a tool which enables procurement to step out of the day-to-day and prepare for big changes,” hit home its value.

Equally, Busch was at pains to highlight how the preconception that it's simply a look at what might happen in the future is wide of the mark. It's also a way of learning more about procurement's place in the business and in the market.

That the practice offers these kinds of insights should permit it reconsideration by some. If you think it’s simply about imagining how much money you’d lose if a war broke out or a plague hit, it’s probably worth thinking again.

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Reader Comments (2)

Steve,

You can also include my name as a strong supporter of scenario planning. The overall process and analytical tools for performing scenario planning have come a long way, and I believe the value to business has been proven, especially during this rather challenging economic period.

I also feel that procurement leaders cannot practice effective scenario planning in isolation. Rather, it needs to be a cross-functional effort and more than likely under the umbrella of sales and operations planning.

Bob Ferrari
Executive Editor of the Supply Chain Matters blog
February 12, 2010 | Unregistered CommenterBob Ferrari
If you want to see what happens without scenario planning, look at any disaster around the world (not just Haiti).

Look at what happens when it snows at an airport, or a storm stops a ferry service, or the current disaster with Eurostar, which not only lacked planning but two months later is unable to cope with promised refunds.

Plan, organise, put the people in place. If you don't need it, the learning experience teaches you staff to do their hob properly and to take ownership and responsibility.

regards
February 12, 2010 | Unregistered Commentermartin hogan

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