« The perfect payment world - will it ever exist? | Main | Marketing procurement - does WPP news mean we've cracked it? »

When IP theft goes horribly wrong 

Posted on Friday, July 3 by Registered CommenterDavid Rae in , | Comments1 Comment

Many business leaders are nervous about operating in the Far East due to concerns over the loss of intellectual property. And rightly so, stories of cars being copied almost to perfection and sold on the open market within weeks of the official launch are all-too-common. In fact, IP theft in China is so embedded in the culture of the economy that many have given up trying to fight it. 

So it was refreshing to hear an example the other day of when IP theft goes horribly wrong. 

The company in question was Meile, a European manufacturer of high-end domestic goods - white goods such as fridges, cookers and other appliances. 

Planning the launch of a new vacuum cleaner, Meile had developed a number of prototypes. To the naked eye, they appeared like final products - certainly enough to fool your average intellectual property thief.

And that's exactly what happened - some hapless criminals got their hands on one of the prototypes and copied it. Bugs and all. The result was a flood of malfunctioning, rip-off Meile vacuum cleaners on the open market. 

While one in the eye for the bad guys, the story does have a more serious side. Depending on what is being copied, the risks to the public can be huge. The last thing you want is a car wheel to fall off when travelling at 80 miles an hour, after all.

On top of this, the damage to Meile's reputation can also be severe - not all consumers will recognise the difference between counterfeit goods and the real thing. 

PrintView Printer Friendly Version

EmailEmail Article to Friend

Reader Comments (1)

Not about IPR but an old story was about a supplier that sent clothing samples to the far east to have them manufactured. Unfortunately one had a cigrette burn on a shirt cuff and they received back 5000 shirts with cigarette burns on the cuff.
July 14, 2009 | Unregistered CommenterAlan Barclay

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
All HTML will be escaped. Hyperlinks will be created for URLs automatically.